Decimal is a design and technology studio based in New York. We work at the intersection of branding and digital products.
Selected Projects
Rubber Bullets
Design and development for Long Lead's newest immersive editorial experience documenting the history of "less-lethal" munitions and its questionable effectiveness.
Michael Schmelling
Design and development for Michael Schmelling's portfolio site. Working as a photographer, graphic designer and editor, Michael has authored eight photo books and over two dozen publications collaborating with artists, writers, musicians and photographers.
SkyFi
Design and development for SkyFi's website, a newly launched product which allows anyone to task satellites to take pictures or videos.
Querdenken Everything
UX, design and overall production for Long Lead's in-depth story into the dangers of disinformation and what eventually led to the storming of the Reichstag in 2020.
Echio
Brand identity for Echio, a live-streaming platform where artists give access to the intimacy of their studio to share, create and interact with fans.
AP Chronicles
Product strategy, design and development for Audemars Piguet's anthology website depicting a history of creating for the world's most beautiful watches.
THE DEPTHS SHE’LL REACH
Immersive digital experience recounting how Alenka Artnik emerged from obscurity and mental health struggles to become an elite athlete. A Long Lead story, filmed by Daan Verhoeven.
Pinhook
E-commerce for Pinhook, a Kentucky straight bourbon whiskey. Through a combination of careful barrel selection, blending in small batches, and meticulous proofing, each Pinhook vintage achieves a unique personality.
Vev
Brand identity and website for Vev, the only all-in-one design platform to create and launch unique web experiences with complete creative and technical freedom.
Ross McDonnell
Portfolio and e-commerce website for Ross McDonnell, a New York based Irish filmmaker and photographer interested in the tensions between transience and permanence.
Generation COVID
Collaboration with Magnum Photos and UNICEF creating an in-depth digital experience to look at the pandemic experiences of children and young people across six countries.
Katie Couric Media (KCM)
Brand identity and digital ecosystem for KCM, a content creation company that sparks curiosity, elevates conversation, inspires action, and moves the world forward.
Excessocenus
Exhibition visuals and digital experience for Excessocenus, a Greenpeace Photo Award project by Cristina De Middel and Bruno Morais.
Naaro
Brand identity and porfolio website for Naaro, a photographic studio documenting contemporary innovative architecture around the world.
Flint is a place
Interactive cross platform episodic documentary series about Flint, Michigan by Zackary Canepari.
Thomas Prior
Brand identity and portfolio website for Thomas Prior, a New York based photographer that excels at finding the stillness and understated drama of the everyday.




















