Applying a winemaker’s approach to whiskey, Pinhook breaks with standard American distillery tradition by releasing new vintages of distinctive bourbons and ryes each year. The company initially approached Decimal to extend its web presence, providing a better digital reflection of its unique brand and product offering. Our latest redesign for Pinhook includes an updated design library, blending editorial with product content, an elevated shopping grid, and several product detail page templates.

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