Pomelo

Evolving the web experience for a new type of healthcare.   

Pomelo Care is a virtual medical practice raising the healthcare standard for women & children by utilizing evidence based medicine, all the while lowering patients overall healthcare spend. To help them enact their mission, we partnered with Pomelo to create a site that clearly communicates their value & goals while remaining playful and approachable to new patients and visitors. 

Visit site

Built to scale, designed to stay on brand

Building onto a new brand identity developed by Pentagram, we sought to build a web experience that not only protected this playful brand expression but gave the Pomelo team the freedom to build & publish pages on their own. The resulting website mixes lifestyle photography, a lighthearted color palette, soft UI elements, and clear messaging to provide users with a clear & tranquil site experience. 

Behind the scenes

At the heart of the website is a custom page builder: a library of ready-made, on-brand components that the team can mix and match to create new pages on their own, without needing a developer or risking design consistency. The site connects seamlessly with the tools the team already relies on. HubSpot powers marketing and lead management, Mux delivers smooth, high-quality video, and Segment gives the team clear insight into how visitors engage. The outcome is a website built on a flexible foundation that's fast & engaging for visitors but easy for the Pomelo team to manage and update.