FERUS is a Zurich-based brand studio for hospitality-led brands, combining strategy, design, experience and commercial thinking to create brands with clarity, depth and resonance. In collaboration with W—E studio, we designed and built a website that presents their work through stories and case studies, using a clear editorial structure to showcase each project.

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The story pages are built from a flexible set of components that allow editors to structure content with the same rhythm and depth as a printed magazine. Text, imagery, and media can be arranged in multiple ways, giving each story its own pace while maintaining a consistent visual language across the site.

Member pages use the same modular system, combining long-form text, quotes, Q&As, image layouts, video, and related stories. Editors can adjust the background to reflect each brand’s identity, so every page feels distinct while the overall system remains consistent.