Founded in 1996, the Doris Duke Foundation is one of the United States’s leading philanthropic forces. But its website hardly reflected its profound mission: to foster a creative, equitable, and sustainable future. Building on a recently completed visual identity designed by Pentagram, we created a new digital expression to fully express the Foundation’s goal to “Dare differently”—with interdisciplinary thinking, rigorous analysis, and tangible, systemic impact.

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The website adopts a thematic content strategy focused on seven “big ideas,” each one relating to the Foundation’s programmatic goals. These ideas are woven throughout the user experience, transforming the website into a dynamic platform for exploration, dialogue, and connection. Multiple opportunities for content curation further positions the Foundation as a  trusted thought leader on the subjects it—and its public—care about.

For the first time, the site also brings the larger scope of the Foundation’s work to life. It highlights the Foundation’s global centers; introduces the people behind the work; and tells a more immersive story about individual grants and initiatives. A new search function along with robust, easy-to-use navigation make it easy for users to find what they need—and to understand the depth and impact of the Foundation’s work.