Kocoro is a boutique agency specializing in custom web development. Based in the Canary Islands, Spain, they collaborate with design studios around the world.

Kocoro is inspired by Japanese artisans, or shokunin, who dedicate themselves to mastering their craft with humility, and discipline. Kocoro commissioned Decimal to design a new brand identity and website that would capture the essence of their values: craftsmanship, simplicity, and quiet excellence.

Taking cues from traditional Zen spaces—uncluttered, balanced, and serene—we developed a visual language grounded in intention, using a muted color palette and understated typography to evoke calm and clarity.

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