Katie Couric Media

A modern editorial platform for an American icon

Large export of the logo over its branded blue color.

Katie Couric Media

A modern editorial platform for an American icon

Katie Couric Media (KCM) was founded in 2017 by award-winning journalist Katie Couric and her husband, John Molner. Together, they identified a void in the media landscape and set out to help brands amplify their values and cultivate an engaged audience through authentic storytelling.

KCM initially published its content through third party platforms such as YouTube and iHeart Radio. After years of building a dedicated audience, KCM decided it was time to anchor this effort in a holistic design system and bring together its offering in one unique online destination. To help them take on this task they approached Decimal to design and build their website.

Today, the site and identity have become a catalyst for growth. The site serves more than three million users monthly and has helped grow their mailing list to million members. Early and renewed focus on SEO have created a very healthy organic digital channel.

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Katie Couric Media
Publishing + Media
Screen recording of the site's homepage on desktop.

Optimistic and forward thinking

KCM content is created to spark curiosity, elevate conversations, inspire action, and move the world forward. After a comprehensive brand audit and strategic exercises that helped define KCM, we began to craft the brand’s visual identity elements — logo, typography, grid, color usage, photography, and illustration style — to communicate the KCM personality.

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Screen shot of the Podcast listing page.
Screenshot of the Culture listing page on Desktop
Screenshot of the News listing page on Desktop
Screenshot of the Lifestyle listing page on Desktop
Mobile screenshot of an article page.
Mobile screen recording of an article page.
Mobile screenshot of another article page.

Decimal has played an integral part in Katie Couric Media’s growth and evolution. The design and development resources they provide are top-notch and have helped us establish our brand identity.

John Molner

Deputy web editor

A performing platform

KCM is built using a monolithic Wordpress architecture, hosted on Pantheon and replicated globally via our CDN Fastly. With a growing international audience, we’re starting to make use of edge functions for content personalization in order to achieve higher engagement.

The platform hosts monthly live video events where Katie and her team conduct interviews for anyone to view. All editorial content is fed to Google News and Apple News as additional distribution channels. The site is fully WCAG AA and GDPR compliant.

Mobile screenshot of the News listing page.
Mobile screenshot of the Culture listing page.
Mobile screenshot of the Lifestyle listing page.
Side by side view of the Olympics and Beauty sub-category pages.

Exponential growth

Monthly visitors
Monthly pageviews
Wake-up Call subscribers
Impressions and clicks from search engines since launch

Keeping users updated

With 1M+ subscribers, KCM’s daily newsletter, “Wake-up Call,” gives readers updates on the news that matters most to them directly from Katie Couric.

Recording of the Wake Up Call newsletter page on desktop.

Ensuring brand consistency

We built the KCM Brand Book to allow the company to grow in a seamless fashion. These guidelines have helped maintain a strong identity and ensured consistent implementation of brand elements as KCM continues to expand.

Collage of the brand guidelines for the KCM brand.


Aleksandar Bozic
Alfredo Gago
Cherif Zouein
Derick Michael
Gabrielle Harlid
Guillermo Brotons
Josué Calderon
Kevin Blanco
Kiko Pelaez
Kirsten Holland
Katie Couric Media
Bianca Austrheim
Ciara Hopkinson
Corinne Brown
John Molner
Katie Couric
Laura Buczik
Lisa Tanzer
Maggie Parker
Mary Agnant
Molly Simms
Sam Donsky
Sara Sajadi
Stacey Stambleck