Founded in 2018 amidst the vibrant backdrop of New York City, JACQUES is a premier men's performance line that embodies the essence of sophistication. Drawing inspiration from elemental materials such as concrete, stone, clay, and water, JACQUES' design philosophy resonates with a timeless, minimalist perspective, resulting in a clean and refined aesthetic.

Inspired by the brand’s use of cutting-edge technology, premium fabrics, and impeccable craftsmanship we were brought on to design a website as high-performing, understated, and composed as the clothes themselves.

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We collaborated with JACQUES on their new website, seeking to strike the right balance between utilitarian e-commerce capabilities and inspirational (and aspirational) editorial content.

The minimalist design of the site serves as the perfect backdrop for JACQUES’ impeccably crafted products, directing the user’s attention to the essence of each piece: its quality, construction, and fine details. In this uncluttered visual environment, every stitch, texture, and contour becomes a focal point, inviting the user to engage more deeply with the product's intrinsic beauty and exceptional workmanship.

To entice both new and returning customers, we designed a site that effortlessly draws people into the founders' visionary world while simultaneously providing a robust e-commerce platform capable of tackling diverse demands.