Fire in Paradise

“I don’t want people to forget about us.”

Utilizing raw, on-the-ground footage of the disaster and heartfelt interviews with survivors and dedicated emergency responders, directors Zackary Canepari and Drea Cooper masterfully reconstruct the harrowing tales of survival in the wake of the catastrophic "Camp Fire." This devastating 2018 wildfire razed the tranquil Californian town of Paradise, claiming 85 lives in its path. 

Collaborating closely with Canapari, Cooper, designer Lorenzo Fanton, we created the overarching art direction, encompassing the documentary's visual narrative as well as its promotional materials. Our scope included crafting posters, title design, opening credits, break-up pages, and end credits to encapsulate the film's essence.

Client
Netflix
Type
Film
Branding
Industry
Entertainment
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Before and after

For the official documentary poster, we created a compelling series featuring two distinct images: one capturing the tranquil scene before the fire's outbreak, and the other starkly depicting the aftermath, vividly portraying the devastating impact of the blaze.

Depicting danger

At the core of our key visuals lies a striking combination of bold duotone imagery, powerfully conveying the urgency inherent in this emotionally charged narrative.

Complementing these visuals is a condensed font (Girott by Radim Peško), drawing inspiration from the lettering styles commonly associated with fire departments.

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Outstanding Achievements

"Fire in Paradise" earned a place on the shortlist for Documentary Short Subject consideration at the 92nd Academy Awards, a testament to its powerful storytelling.

Additionally, the documentary garnered two notable nominations at the 2020 Emmy Awards, further recognizing its contribution to the world of film and television.

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Team

Design
Guillermo Brotons
Lorenzo Fanton
Direction and Filmmaking
Drea Cooper
Zackary Canepari
Editing
Carter Gunn
Drea Cooper
Production
Gary Kout