Echio
Where artists and fans connect
Echio is a live-streaming platform where artists give access to the intimacy of their studio in order to share, create, and interact with fans. Born of the founders’ desire to create meaningful connections between artists and fans in an era of algorithmic-driven social media, they approached Decimal to help create a brand and platform that delivers just that.
- Client
- Echio
- Type
- Branding
- Start-up
- Industry
- Technology
- Arts + Culture
- Entertainment
Celebrating a space for exchange
Inspired by the unique relationship between musicians and their fans as well as the propagation of information, we worked with dynamic type and contrasting organic shapes to create a bouncy, bright visual language.
The playful design system enables Echio to show off a unique form of communication across a fluid system of form, photography, and type.
Decimal helped us define and differentiate our product in the live-streaming market by creating a bold visual identity that evokes the connection between artists and fans. It also echoes, evoking transmission response.
Tom Royer
Co-founder and CTO
Beyond creating the visual identity, we worked with Echio’s product team to apply the brand on different touch points with special emphasis on their marketing site and streaming platform.
We also designed the foundation of Echio’s social media presence to leverage the motion opportunities the dynamic identity provides.
Good design pays dividends
Echio’s screen tester is one of our favorite brand applications, bringing some nostalgia and 80s vibes.
Team
- Decimal
- Guillermo Brotons
- Miquel Cendrós
- Tomi Picasso
- Echio
- Joaquim Bouaziz
- Tom Royer
- Interactive Design
- Sébastien Plisson
