Echio is a live-streaming platform where artists give access to the intimacy of their studio in order to share, create, and interact with fans. Born of the founders’ desire to create meaningful connections between artists and fans in an era of algorithmic-driven social media, they approached Decimal to help create a brand and platform that delivers just that.

Inspired by the unique relationship between musicians and their fans as well as the propagation of information, we worked with dynamic type and contrasting organic shapes to create a bouncy, bright visual language. The playful design system enables Echio to show off a unique form of communication across a fluid system of form, photography, and type.

We also designed the foundation of Echio’s social media presence to leverage the motion opportunities the dynamic identity provides.