The LOVE bracelet, an iconic piece of jewelry since its creation in New York in 1969, now comes in 45 different versions varying in size, material, and finish—making it difficult to choose when shopping online. To make the process easier, we partnered with Cartier to create a guided product configurator that helps customers explore all available options and personalization features to find their perfect fit.

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Configuration options use progressive disclosure for easier decision-making.

80% of customers interact with the mobile touch point before making a purchase. This made it crucial that the configurator works smoothly across all screen sizes.

Subtle hints are used between selecting configuration options in case the differences are not very obvious, or need a little bit of explaining.

After designing the bracelet, the customer has a chance to review and learn more about each selection to boost confidence in purchase.